A digital marketing professional is expected to effectively use all marketing tools and techniques like PPC, SEO, SEM, email, social media, and display advertising. A typical digital marketing job description will cover all the above aspects, and more:
Identify trends and insights.
Allocate marketing investments .
Plan and direct marketing campaigns.
Manage an organization's website and maintain it, keeping best practices in mind.
Optimize content for the website and social media platforms.
Work with various content formats such as blogs, videos, audio podcasts, etc.
Track the website traffic flow.
Implement and analyze performance metrics.
Measure and assess goals vis-à-vis ROI.
Device experiments and conversion tests.
Provide internal reports on a regular basis.
Execute new and creative collaborations among technologies and platforms.
